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Estée Lauder brand finds an eager audience from Latin America to Africa.
March 5, 2013
By: TOM BRANNA
Editor
Finding the right shade of makeup can be daunting for Black or Latino women. Maybe they should just go with MAC. According to recent report by Bloomberg, the Estée Lauder brand has become the No. 1 prestige cosmetic in India, Brazil, South Africa and Turkey. Now, MAC is making inroads in Nigeria, the biggest economy in Africa. The brand “speaks to multiethnic consumers,” said Estée Lauder Chief Executive Officer Fabrizio Freda said in a telephone interview with Bloomberg. Lauder intro...
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